MCoBeauty

MCoBeauty is Australia’s leading luxe-for-less, cruelty-free and vegan beauty brand.

The brand is focused on current trends and continues to evolve with a finger-on-the-pulse strategy, collaborating with some of Australia’s most popular women as our much-loved MCoBeauty ambassadors. They count social media stars Jules Sebastian, Leigh Campbell and the epic Celeste Barber as the fabulous brand faces we are lucky enough to work with everyday.

MCoBeauty was founded by our CEO Shelley Sullivan in 2016, 14 years after Shelley created her first wildly successful beauty brand, ModelCo, which is now their big sister heritage brand. 

They are female-founded, female-run and female-owned. MCoBeauty is a PETA-certified cosmetics company. They do not test on animals.