In 1999, the Wikström family started creating haircare products in their South Sweden garage. Inspired by Ann's great-grandmother, Maria Nila, who respected nature and animals, they aimed to produce vegan and environmentally-friendly beauty solutions. Today, Maria Nila is present in over 45 countries across 3 continents, while still being a family-run business. Their vision is to continue leading the path of sustainable beauty while staying true to their friendly, honest, and curious approach. They achieve this by creating 100% vegan products that protect hair color and packaging that's CO₂ compensated.